BLIMP OOH INNOVATION

BLIMP OOH INNOVATION

Urban analytics for outdoor campaigns

How many people have seen your billboard? How old are they? And how did they react? Knowing the profile of your audience means being able to exploit the potential of programmatic advertising and measure your investments. Our platform identifies the flow of people within cities in real time
and our proprietary sensors allow for the data profiling of your public. With our 100% privacy compliant solutions, you can manage and monitor your advertising spaces in total safety.

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BLIMP FEATURES

Our insight

Proprietary technologies supply aggregate, immediately legible data about your audience.

Veicoli

VEHICLES

Number of vehicles crossing the area of observation.

Pedoni

PEDESTRIANS

Number of people within the area of observation.

Genere

GENDER

Male-female divide as a percentage.

età

AGE

Age bracket percentages.

VIEWS

Number of faces that have seen the ADV.

Tempo di permanenza

LENGTH OF STAY

Average exposure time to the ADV space.

BLIMP TECHNOLOGIES

Our services

Blimp real-time data enables Programmatic Advertising for your ad spaces:

AUDIENCE CERTIFICATION

The real time identification of audience composition for OOH and DOOH advertising will allow you to take advantage of an innovative performance-based offer, able to attract new clients.

INTERACTIVE CREATIVITY

Interactive creativity, which changes in real time depending on who passes in front of your advertising space, will allow you to enable programmatic advertising on your DOOH spaces.

BLIMP PROJECTS

Our Projects

MAXI BILLBOARD
Milano Via Dante
DOOH – Urban
Milano San Babila
DOOH – Shopping center
Milano, Centro Commerciale Fiordaliso
BLIMP AUDIENCE PLATFORM

Our dashboard

Define the most important metrics for your business, monitor your campaign progress in real time, consult and download all the reports.

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BLIMP BY YOUR SIDE

Protected data for better decisions

If you buy or sell outdoor advertising spaces, you can transform your business model. Step into the future with us.

Space Buyers

Are you an advertiser, media agency, marketing director or are you involved in the purchasing of advertising spaces?

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Space Owners

Are you a media owner, fleet manager or do you own a space that could be used for outdoor advertising?

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BLIMP POLICY

Innovation and transparency

Maximum security and continuous technological research to offer new opportunities for outdoor advertising growth. The out-of-home world is ready to take a step forward. Are you ready to join us?

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