BLIMP RETAIL INNOVATION

BLIMP RETAIL INNOVATION

Data analysis to improve the customer journey

How effective are your shop windows and layouts? Understanding the flow of people passing your store, the reactions to your shop windows and the relative conversion rate can strengthen the performance of sales outlets. Thanks to our proprietary sensors, which are 100% privacy compliant, you can measure your layout strategies, putting the clients and their satisfaction at the centre of your business.

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BLIMP FEATURES

Our insights

Proprietary technologies supply aggregate, immediately legible data about your audience.

Partecipanti

EXTERNAL FLOW

Number of vehicles and pedestrians
crossing the area of observation.

INTERNAL FLOW

Number of people and movement
within the store.

Genere

GENDER

Male-female divide as a percentage.

età

AGE

Age bracket percentages.

VIEWS

Number of faces that have seen the
shop window or retail space.

Tempo di permanenza

LENGTH OF STAY

Average exposure time to the shop
window or retail space.

BLIMP TECHNOLOGIES

Our services.

Data collation and analysis to manage and monitor the customer journey:
from the flow of people outside a shop window to a successful sale.

1
LOCATION

Audience density within the store’s pedestrian area.

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2
SHOP WINDOWS

Performance of a shop window based on location.

3
ENTRANCE

Conversion into a store visit.

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4
LAYOUT

Performance of the internal layout.

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5
CONVERSION

Overall conversion rate based on the entire customer journey.

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BLIMP AUDIENCE PLATFORM

Our dashboard

Define the most important metrics for your business, monitor the effectiveness of your shop windows and layouts in real time, consult and download all the reports.

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BLIMP BY YOUR SIDE

Protected data for better decisions

Coming into direct contact with the clients while fully protecting their privacy allows you to offer a personalised service and accelerate the growth of your business.

Customer satisfaction

Understand your customers’ passions with data analysis and select the shop windows and layout that best suit your public in order to generate sales conversion.

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Customer engagement

Activate solutions like Smart Digital Signage, the digital shop window that changes promotional content in real time based on who is passing by.

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BLIMP POLICY

Innovation and transparency

Maximum security and continuous technological research to offer the retail market new opportunities for growth. Want to know more?

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