BLIMP RETAIL INNOVATION
Data analysis to improve the customer journey
How effective are your shop windows and layouts? Understanding the flow of people passing your store, the reactions to your shop windows and the relative conversion rate can strengthen the performance of sales outlets. Thanks to our proprietary sensors, which are 100% privacy compliant, you can measure your layout strategies, putting the clients and their satisfaction at the centre of your business.
BLIMP RETAIL INNOVATION
Data analysis to improve the customer journey
How effective are your shop windows and layouts? Understanding the flow of people passing your store, the reactions to your shop windows and the relative conversion rate can strengthen the performance of sales outlets. Thanks to our proprietary sensors, which are 100% privacy compliant, you can measure your layout strategies, putting the clients and their satisfaction at the centre of your business.
BLIMP FEATURES
Our insights
Proprietary technologies supply aggregate, immediately legible data about your audience.
EXTERNAL FLOW
Number of vehicles and pedestrians crossing the area of observation.
INTERNAL FLOW
Number of people and movement within the store.
GENDER
Male-female divide as a percentage.
AGE
Age bracket percentages.
VIEWS
Number of faces that have seen the shop window or retail space.
LENGTH OF STAY
Average exposure time to the shop window or retail space.
BLIMP FEATURES
Our insights
Proprietary technologies supply aggregate, immediately legible data about your audience.
EXTERNAL FLOW
Number of vehicles and pedestrians crossing the area of observation.
INTERNAL FLOW
Number of people and movement within the store.
GENDER
Male-female divide as a percentage.
AGE
Age bracket percentages.
VIEWS
Number of faces that have seen the shop window or retail space.
LENGTH OF STAY
Average exposure time to the shop window or retail space.
BLIMP TECHNOLOGIES
Our services.
Data collation and analysis to manage and monitor the customer journey: from the flow of people outside a shop window to a successful sale.
1
LOCATION
Audience density within the store’s pedestrian area.
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2
SHOP WINDOWS
Performance of a shop window based on location.
3
ENTRANCE
Conversion into a store visit.
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4
LAYOUT
Performance of the internal layout.
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5
CONVERSION
Overall conversion rate based on the entire customer journey.
BLIMP PROJECTS
Our Projects
STORE ANALYTICS
AUDIENCE ENGAGEMENT
SHOP WINDOWS EFFICIENTY
BLIMP BY YOUR SIDE
Protected data for better decisions
Coming into direct contact with the clients while fully protecting their privacy allows you to offer a personalised service and accelerate the growth of your business.
Customer satisfaction
Understand your customers’ passions with data analysis and select the shop windows and layout that best suit your public in order to generate sales conversion.
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Customer engagement
Activate solutions like Smart Digital Signage, the digital shop window that changes promotional content in real time based on who is passing by.