OOH Market

BLIMP OOH INNOVATION

Urban analytics for outdoor campaigns

How many people have seen your billboard? How old are they? And how did they react? Knowing your audience profile means measuring your investment. Our platform identifies the flow of people within cities in real time and our proprietary sensors allow for the data profiling of your public. With our 100% privacy compliant solutions, you can manage and monitor your advertising spaces in total safety.

BLIMP FEATURES

Our insights

Proprietary technologies supply aggregate, immediately legible data about your audience.

VEHICLES

Number of vehicles crossing the area of observation.

PEDESTRIANS

Number of people within the area of observation.

GENDER

Male-female divide as a percentage.

AGE

Age bracket percentages.

VIEWS

Number of faces that have seen the ADV.

LENGTH OF STAY

Average exposure time to the ADV space.

BLIMP technologies

Our services

New business opportunities thanks to the collation and analysis of data regarding your outdoor campaigns or advertising spaces.

AUDIENCE CERTIFICATION

The real time identification of audience composition for OOH and DOOH advertising will allow you to take advantage of an innovative performance-based offer, able to attract new clients.

INTERACTIVE CREATIVITY

Interactive creativity, that changes in real time depending on who passes in front of your advertising space, will allow you to activate programmatic trading offers for your DOOH spaces.

BLIMP AUDIENCE PLATFORM

Our dashboard

Define the most important metrics for your business, monitor your campaign progress in real time, consult and download all the reports.

BLIMP BY YOUR SIDE

Protected data for better decisions

If you buy or sell outdoor advertising spaces, you can transform your business model. Step into the future with us.

Space Buyers

Are you an advertiser, media agency, marketing director or are you involved in the purchasing of advertising spaces?

Space Owners

Are you a media owner, fleet manager or do you own a space that could be used for outdoor advertising?

BLIMP POLICY

Innovation and transparency

Maximum security and continuous technological research to offer new opportunities for outdoor advertising growth. The out-of-home world is ready to take a step forward. Are you ready to join us?

Copyright 2019 | Blimp
Blimp s.r.l. • Milan Business Register number MI-2504459 • VAT Number 10085650967
via San Martino 12, Milano, 20122 • t +39 0245902000 • e info@blimp.ai •
Corporate capital € 18.618,72 fully paid-up

Innovative Start-up registered in the Special Section of the Italian Business Register
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