A sensor-less approach
The Urban Analytics product
With the Urban Analytics product, you can have mobility data coverage over the entire Italian territory.
What is the advantage?
To have statistical data of pedestrian and vehicle flows without any need to install a physical infrastructure.
The data provided comes from an elaborate data prediction algorithm using three types of data sources, telco, mobile, FCD, correlated with data from the thousands of existing Blimp sensors.
Data
Daily statistical data
- # Pedestrians
- # Vehicles
- % Gender
- # Age groups
- Time spent in the area
- Nationality
- Origin
- Return frequency
- Interests
Application cases
In which cases is the sensor-less approach recommended?
Audience measurement of traditional static installations (e.g., signage)
Predictive analysis of foot traffic in a given area for the opening of a new commercial activity
Monitoring the effect of a specific event on different areas of the city
Traffic analysis of the road system for urban planning
Study of the origin-destination matrix of users moving through an urban area
Data pipeline
Data sources
The data are selected and validated by a team of Data Scientists and consist of:
- First-party data: all anonymous and aggregated data from Blimp Head-Counter sensors installed throughout Italy
- Third-party data: Telco & Mobile Data, Floating Car Data and other data sources that enrich the database on a daily basis
A data fusion approach is fielded that uses machine learning algorithms so as to improve the results daily and offer the best possible analysis or prediction.
How to access the data
Data insights, Dashboard and API
The data collected are available for use in the form of a custom report prepared by the Data Scientists team or via dashboard or API access.
DATA INSIGHTS
The Data Insights service allows you to receive a report created ad hoc by a specialized team with detailed analysis on specific areas and for a specific time interval.
The report shows an a priori estimate of pedestrian and/or vehicular traffic in the monitored areas and an a posteriori assessment over a period of analysis.
DASHBOARD AND API
The Urban Analytics service provides automated and continuous analytics on specific areas with daily updates.
Analytics are accessed through visualization on the cloud platform (dashboard) or via API.
Privacy
Our sensors collect anonymous and aggregated data
Privacy Compliant
GDPR Compliant
I nostri sensori Head-Counter si servono di algoritmi di face detection che fanno riferimento a tecnologie che rilevano la presenza di un volto umano in un’immagine, senza però identificarlo.
