Commercial area Analytics
Digital metrics in the physical world.
Sales policy optimization, performance improvement and space enhancement of commercial areas.
Commercial areas
Flow analysis that enhances commercial spaces
Collect data on the flows of people and vehicles in shopping malls, airports and stations, going beyond classic statistical models to enhance your areas.
What commercial space do you have?
Measure turnouts within parking lots to monitor occupancy status, possible overcrowding or overflow of available spaces.
VEHICLES
# Vehicles in the parking area
PEDESTRIANS
# Pedestrians in the parking area
VEHICLE FLOWS
Monitoring turnouts and vehicle flows
CORRELATION OF ATTENDANCE
Between car/pedestrian presences in the parking lot and those within the monitored area
Timely and detailed measurement of admissions, visitor flow and their distribution in space and time.
ENTRANCES
# Incoming and outgoing visitors
SOCIODEMOGRAPHIC CLASSIFICATION
Distribution by gender and age group
GROUPS
# Groups/families/people moving together
BENCHMARK INDEX
Comparison values against average indexes
Measure and compare the performance of commercial and/or specific areas in terms of inflows, attractiveness, audience type and dwell times.
PASSAGES
# Passing visitors in the different areas
SOCIODEMOGRAPHIC CLASSIFICATION
Distribution by gender and age group
DWELL TIME
Dwell time by area
EFFECTIVENESS RATE
Value of the attractiveness of different areas
Measure and compare the performance of stores or departments in the shopping area, in terms of popularity, audience type, and dwell times.
PASSAGES
# Passing visitors in the different areas
SOCIODEMOGRAPHIC CLASSIFICATION
Distribution by gender and age group
DWELL TIME
Dwell time by area
BENCHMARK
Comparison values compared with internal or market average indexes
Measuring the effectiveness and engagement of visitors toward pop-up stores, products, or product categories.
PASSAGES
# Visitors passing around the area
SOCIODEMOGRAPHIC CLASSIFICATION
Distribution by gender and age group
VIEWS
# Views of the exhibition area
DWELL TIME
Time spent in a given area
BENCHMARK
Comparison values compared with internal or market average indexes
Real-time audience measurement of digital signage installations to drive targeted content based on the type of audience stopping in front of the screen at a given time.
PASSAGES
# Passers-by in front of the ADV plant
SOCIODEMOGRAPHIC CLASSIFICATION
Distribution by gender and age group
VIEWS
# People stopping to look at the plant
ATTENTION TIME
Average visual attention time of the plant
BENCHMARK
Comparison values versus average indexes
What are the benefits?
Enhancement ofspace allocation
Valorization of exhibition and/or attraction areas
Streamlining the layout and distribution of flows
Optimizing the value of ADV installations
Data Visualization
Custom data platform to visualize and export data
Anonymous and aggregated data collected in real time can be accessed on Blimp Analytics dashboards or transferred to third-party platforms.
DATA VISUALIZATION
With Dashboard Blimp Analytics for:
- Temporal navigation of KPIs by hourly, daily and monthly aggregations
- Temporal benchmarks
- Visualization of KPIs for different areas
- Integration via API
- Exporting data to excel
Commercial packages
Choose the best package for you
Select the type of commercial area and discover the package we have designed for you
STARTER
Analysis and counting of: inputs and distribution to floors
- Entrances
- Groups
- Sociodemographic classification
- Nationality
- Origin
- Return frequency
ADVANCED
Analysis and counting of commercial areas
Includes data from the STARTER package
- Passages
- Sociodemographic classification
- Dwell time
- Effectiveness rate
FULL COVERAGE
Analysis and counting of: parking lots, exhibition areas and ADV
Includes data from the ADVANCED package
- Vehicles
- Sociodemographic classification
- Passages/ Pedestrian
- Views
- Dwell time
- Attention time
Want to know more about commercial packages?
Do you want a quotation?
Case Studies
Who chose us
Lasciati ispirare da alcuni dei progetti che abbiamo sviluppato per i nostri clienti.
