Audience Measurement

Digital metrics in the physical world.

Performance analysis of OOH/ DOOH campaigns with the same measurement logic as online advertising.

We are members of:

OOH

Traditional OOH has never been so digital.
Innovation and data at the service of physical advertising.

Measure the audience of traditional formats:

  • Maxi posters and Spectacular
  • Billboards (Poster, Banner, Banner Half, Banner XL)
  • Street furniture (FSU, Mupi, Shelters etc.)
OOH - misura audience dei formati tradizionali

DOOH

Digital outdoor advertising meets artificial intelligence. Real-time data to direct creativity to the right target and enable programmatic advertising.

Measuring the real time audience of digital formats:

  • Videowall
  • DigiMupi and totems
  • GoTV
DOOH - misura audience real time dei formati digitali

OOH

L'audience delle affisioni pubblicitarieAdvertising Poster Audience

It is now possible to obtain up-to-date audience measurements of OOH advertising campaigns thanks to the statistical data generated by the Blimp data prediction algorithm, which combines data sources from all over the country.

DATA AND TECHNOLOGY

Thanks to Blimp’s data fusion, accurate audience data can be obtained with a sensor-less approach.

Daily pedestrian

% Gender

Nationality

Return frequency

Daily vehicles

Age groups

Origin

Interests

OOH DOOH - audience delle affissioni pubblicitarie

What are the benefits?

Zero installation and maintenance costs

No physical infrastructure on the installation

Benchmark against average city indices

Nationwide urban and extra-urban coverage

DATA ACCESS

Via:

  • Data Insights, a report created ad hoc by a specialised team with detailed analysis by area and for a specific time interval
  • Cloud platform, with access to a dedicated dashboard and APIs

DOOH

The audience of digital formats

The right creativity at the right time: with real-time data from your digital installations you optimise campaign performance with audience-based scheduling

DATA AND TECHNOLOGY

AI sensors on the plant for real-time audience data.

Carnvale

Pedestrian real time

Vehicles real time

% Gender

Age groups

Views

Attention time

Origin

Nationality

Return frequency

Interests

What are the benefits?

Target-based real-time programming

Audience benchmarks and attention time

DOOH Programmatic Advertising Enabling

Measuring the effectiveness of creativity with A/B Testing

PROGRAMMATIC ADV

Blimp is integrated with the main cms and programmematic platforms on the market

CMS

PROGRAMMATIC

ACCESS TO DATA

With Dashboard Blimp Analytics for:

  • Temporal navigation of KPIs by hourly, daily and monthly aggregations
  • Geographical and plant category aggregation
  • Benchmark analysis – comparator
  • Campaign performance analysis
  • Integration via API
  • Export to excel

Would you like to know more about privacy aspects?

Blimp collaborated at the working table organised by Data Valley on “Physical Audience Measuring Technologies and Legal Concerns” together with major market players and the National IoT and Privacy Centre.

COMMERCIAL PACKAGES

Choose the best package for you

Based on the type of installations, we designed the most suitable solution

OOH

Audience Insights

  • Daily pedestrian
  • Daily vehicles
  • Gender
  • Age groups
  • Nationality
  • Origin
  • Return frequency
  • Interests

DOOH

Starter

  • Pedestrian real time
  • Vehicles real time
  • Gender
  • Age groups
  • Views
  • Attention time

Advanced

  • Nationality
  • Origin
  • Return frequency
  • Interests