Data Intelligence
Managing multiple data sources and cross-enterprise integration is essential to maximize opportunities for efficiency and value creation.
Do you collect a lot of data but lack the tools to process it?
Blimp's team of Data Scientists is available to help you extract the information from the whole mass of data.
The data provided come from Blimp sensors and third-party data sources (telco, mobile, FCD), which are integrated with those of the customer (e.g. receipts, apps, already installed sensors, promotions, etc.).
Data Driven Approach
Our approach
From a static approach to an interconnected system that combines data from the physical world and digital assets to create a single data platform.
What are the key steps?
- Definition of KPIs to be analyzed
- Assessment of existing data
- Identification and definition of use cases
- Integration of large and diverse data sets into single data lake
- Identification of weak and strong signals
- Identification of actions to be taken
Data
BLIMP ECOSYSTEM DATA
- IoT Sensors
- Telco data
- Mobile data
- Vehicular data
EXAMPLES OF CUSTOMER DATA
- IoT products
- Digital Touchpoints
- App
- Receipts
- Tickets
- Marketing actions
BENEFITS
Data intelligence to support business development strategy
- Orientation of current user needs and analysis of future market trends
- Deeper understanding of user behaviors
- Creating up-to-date data-driven services
- Designing tailored user experiences
- Supporting the implementation of new digital services for users
- Upselling and cross-selling
- Minimization of technological obsolescence of hardware
How to access the data
Data insights, Dashboard and API
The data collected are available for use in the form of a custom report prepared by the Data Scientists team or via dashboard or API access.
DATA INSIGHTS
The Data Insights service allows you to receive reports created ad hoc by a specialized team with detailed analysis on specific areas and for a specific time interval.
The report shows an a priori estimate of pedestrian and/or vehicular traffic in the monitored areas and an a posteriori assessment over a period of analysis.
DASHBOARD E API
The Urban Analytics service provides automated and continuous analytics on specific areas with daily updates.
Analytics are accessed through visualization on the cloud platform (dashboard) or via API.
Case Studies
Who chose us
On the occasion of the 2019 edition of Mille Miglia (15-19 May), Blimp sensors were installed on the vehicles to: measure the number of spectators along the entire route of the event and subdivided by stages; socio-demographic classification of spectators (age, gender, groups); define the volume of brand exposure for each stage of the route; monitoring through the acquisition system installed on board 4 cars distributed within the convoy.
Verified accuracy rate: 98.3%.
