An important new step on the path to internationalization: Blimp has chosen to join the World Out of Home Organization, the association that brings together leading Out of Home advertising companies worldwide.
For years, WOO has engaged in lobbying activities worldwide, promoting the interests of its members among international organizations, policymakers and the media, and playing a leading role in standardizing labels for out of home advertising research data. The association also supports freedom of communication by actively opposing all those restrictions that still hinder the expression of advertising media in many areas of the world.
After a period of great economic challenges, today the Out of Home billboard industry, in its Programmatic Advertising and Digital Out Of Home declinations, is experiencing a period of strong ferment, characterized by the experimentation of captivating creativity designed for very specific user targets, thanks to the integration of innovative technologies.
According to data from Mediakey’s Out-Of-Home Advertising Forecast, an increasing increase in foot traffic levels in cities will generate growth in the global OOH market of 14.9 percent by the end of 2021. According to the statistics, it will be possible to recover 50 percent of the losses incurred due to travel restrictions by the end of the year. However, full recovery will have to wait until the end of 2023.
Blimp is able to transfer digital metrics into the real world thanks to its patented technologies: its head-counter system, which acts with full respect for privacy, detects flows of people in public spaces, allowing it to decipher audience-specific messages. With its artificial intelligence sensors and computer vision algorithms, Blimp measures in real time the number of passersby gravitating around ledwalls and advertisements (up to a distance of one hundred and fifty meters) while also identifying their gender and age completely anonymously.
«This campaign brings deep tech and Italian entrepreneurial excellence to the prestigious global Out of Home circuit» commented Alex Buzzetti, «with our membership in the World Out of Home Organization we intend to reach new international partners and clients. In parallel, we continue to work on developing new advanced metrics that bring considerable added value to the Digital Out of Home sector».