Blimp participated in the Smart Retail Award, the contest now in its 15th edition organized by Retail Institute Italy which enhances and rewards the most innovative projects and best practices in terms of Customer Experience.
Blimp was awarded in the Digital Marketing category with the project “Il Digital Twin delle Vetrine” created for Mondadori Duomo.
In a context in which consumer behavior has changed profoundly, it becomes essential to monitor all the touch points made available. In fact, the difference between physical and digital space is increasingly blurring in favor of an Omnichannel Customer Experience.
What does the project consist of?
Through proprietary technologies, totally privacy compliant and based on Artificial Intelligence, Blimp measures external pedestrian traffic and the exact audience of individual Mondadori shop windows in real time, providing an innovative tool to maximize store performance.
The project presented aims to create a Digital Twin of the environment in which Mondadori Duomo is located through on-field sensors that analyze and certify the impact of the point of sale on passers-by. Through proprietary technologies, totally privacy compliant and based on artificial intelligence, Blimp creates a constantly updated hybrid model.
The extrapolation of digital metrics of the physical space, through the real-time measurement of external pedestrian traffic and the exact audience of individual shop windows, provides an innovative tool to maximize the performance of the store by responding to a constantly evolving digital marketing strategy.